• A hand holds a smartphone showing Pokemon GO game in a supermarket aisle.

    Pokémon GO as an Advertising Platform

    This article explores a notable gap in the literature on locative media: the impacts of LBA on small businesses in the location-based game Pokémon GO.

    John DunhamJiangnan XuKonstantinos PapangelisNicolas LaloneMichael SakerDavid Schwartz

    Published On: August 11, 2024Categories: Research, Research Article